Intent can improve your sales and marketing performance by discovering in-market accounts. But that’s just the beginning. So, if you want to transform your Account-Based Marketing (ABM), pipeline strategies, or optimize your sales and marketing ROI goals, read further.
With intent intelligence, you can map the purchase intent of prospects and organizations based on their online activity. This can help you know how and where to spend your marketing dollars. So, what more do you need to meet your sales and marketing teams’ ROI goals?
True Influence Relevance Engine® uses advanced analytics, including artificial Intelligence and regression analysis, to analyse web search behaviours and page content identifying intent data. The intent data is then compared to behavioural levels forming a baseline. The baseline is compared to current activity for every individual. The advanced analytics use variables for 6,500+ topics (hardware, software and service solutions) that are essential to B2B markets. To obtain Intent SignalsTM, intent data is assigned to relevant topics and then mapped with its corresponding
Our Natural Language Processing algorithm allows for google-like search capabilities making it easy for you to find appropriate topics for your business.
This unique approach to market intelligence offers far deeper insights into audience behavior than the simple averaging used by some other intent monitoring solutions. The ability to attribute intent signal activity directly to a key individual in the buying organization is a game-changer for shortening the sales cycle and winning new revenue.