If you offer the precise answers your targets are looking for, using their language, when they are interested, they’ll be much more likely to sit up and take notice. The secret to creating relevant B2B content starts with uncovering precise answers to these key questions:
True Influence taps into the power of intent signal marketing to give you the answers to these questions and many more. By monitoring targets’ actual online activity, you’ll gain the insights you need to create laser-focused emails and other communications that deliver the answers they need, when and where they need them.
When you leverage InsightBASE in your content creation process, you’ll gain the deep insights needed to create more meaningful content in at least 5 ways.
Discover where to find interested prospects
Create focused prospect personas based on users’ actual online activity
Uncover the precise questions your targets are looking to answer
Track the topics and phrases your targets use in searching for the answers they need
Monitor spikes in activity that indicate a purchase decision may be approaching
Docusign, the leader in electronic signature technology and digital transaction management services, was looking for the right partner to feed its goal-driven sales force with leads generated from high-value content assets.
True Influence works with DocuSign to share key content across their network of buyers and influencers. ContentLEADS flow directly into DocuSign’s Oracle Eloqua marketing automation software, so the sales team is able to follow up in real time.
At the moment a prospect engages with a high-value content asset, a sales rep can call and share the value of DocuSign with them, creating a seamless solution for the company’s demand-generation needs.
“Through the innovation of automation platforms,” says Christine Simonini, DocuSign’s Director of Enterprise & Vertical Demand Generation, “we are now able to measure individual activities all the way through multi-channel, integrated global campaigns. So it’s truly amazing to see how software innovation, big data, and predictive data analytics are able to tell us who’s doing what and when, to deliver meaningful content to them at the right time, at the right place, at the right moment, and that enhances their customer experience.”