Resource Center

  • Cold Call Tips to Improve Prospect Conversations

    October 29, 2020

    Cold Call Tips to Improve Prospect Conversations

    Learn Morgan’s fresh perspectives on cold calling and the importance of finding a genuine voice.

  • How Video Transforms the B2B Marketing Experience

    October 28, 2020

    How Video Transforms the B2B Marketing Experience

    Learn how to do good B2B video marketing in a noisy, digital world.

  • Unique Virtual Sales Methodology for B2B Companies

    October 22, 2020

    Unique Virtual Sales Methodology for B2B Companies

    Learn how B2B organizations should tilt sales training towards a virtual environment.

  • How AI Powers Your B2B Sales Process

    October 21, 2020

    How AI Powers Your B2B Sales Process

    Learn how to get started with AI for more effective B2B sales processes and a happier pipeline.

  • B2B Sales Leadership Tips: How to be an Effective Frontliner

    October 20, 2020

    B2B Sales Leadership Tips: How to be an Effective Frontliner

    Learn best practices to shift from individual contributor to frontline leader.

  • Importance of Creativity in B2B Marketing

    October 15, 2020

    Importance of Creativity in B2B Marketing

    Learn how marketers can craft a customer-specific solution by embracing the creative approach.

  • How to Build Sales Enablement Practices for a Better Future

    October 14, 2020

    How to Build Sales Enablement Practices for a Better Future

    Prepare for virtual transformation in sales enablement practices and set your team up for the future.

  • Transitioning from Field to Inside Sales Made Easy

    October 13, 2020

    Transitioning from Field to Inside Sales Made Easy

    Learn how sales representatives can keep closing B2B deals in the new normal.

  • Secrets to Moving the Needle on Mega Deals

    October 8, 2020

    Secrets to Moving the Needle on Mega Deals

    Learn Jamal’s checklist for moving the needle towards bigger goals and winning more mega deals.

  • How to Win More Deals with a Unique Business Strategy

    October 7, 2020

    How to Win More Deals with a Unique Business Strategy

    Learn how to stand out in the crowd with a humanized brand and humanized customer experience.

  • Artificial Intelligence for B2B Selling in a Virtual World

    October 6, 2020

    Artificial Intelligence for B2B Selling in a Virtual World

    Learn how AI helps field sales representatives in transitioning their operations to the virtual world

  • Self-Service Content Engagement and the B2B Buyer Journey

    October 1, 2020

    Self-Service Content Engagement and the B2B Buyer Journey

    Learn how to boost customer experience with self-service digital content.

  • How to Onboard New Employees in the Virtual B2B Space

    September 30, 2020

    How to Onboard New Employees in the Virtual B2B Space

    Learn how to quickly connect new employees in a B2B company and identify missing links in your onboarding process.

  • How to Align Marketing and Sales with Intent Data

    September 29, 2020

    How to Align Marketing and Sales with Intent Data

    Learn why intent data is essential to distinguish personas within the decision-making unit.

  • The Company Influence on the Customer’s Journey

    September 22, 2020

    The Company Influence on the Customer’s Journey

    Learn about customer needs from all perspectives – sales, marketing and operations, and how the entire company can join in on the customer journey.

  • To Communicate With Your Customer, Know Your Value

    September 16, 2020

    To Communicate With Your Customer, Know Your Value

    Learn what qualities an effective B2B seller should cultivate for increased genuine connections with customers.

  • A Sales Perspective on B2B Marketing Today

    September 15, 2020

    Global B2B Marketing in a Smaller World

    The world has gotten smaller, so learn how to engage your global audience and prepare for global marketing challenges.

  • A Sales Perspective on B2B Marketing Today

    September 10, 2020

    A Sales Perspective on B2B Marketing Today

    Learn how True Influence has been getting B2B customers “back to business” from a sales perspective.

  • Business Planning Post-Pandemic

    September 9, 2020

    Business Planning Post-Pandemic

    Learn from this story of business planning during a crisis, and how we are thinking now about the future of digital business.

  • This Is Your Time - Sell as Yourself

    September 8, 2020

    This Is Your Time – Sell as Yourself

    Learn the foundations of B2B selling, and understand how to let your personality shine through to customers.

  • The Influence of SEO on Your Marketing Spend

    September 3, 2020

    The Influence of SEO on Your Marketing Spend

    Learn why SEO isn’t just a checkbox in a marketing strategy and how to determine if it should be an internal or external process.

  • How to Build Your Virtual Company, From Employees to Leadership

    September 2, 2020

    How to Build Your Virtual Company, From Employees to Leadership

    Learn from our CEO what it was like to build a virtual company starting over 10 years ago and how to keep it thriving today.

  • Don’t let digital decay catch up with your B2B solutions

    September 1, 2020

    Don’t let digital decay catch up with your B2B solutions

    Learn what B2B solutions are facing digital decay, and whether you should build your own or turn to the market.

  • Don’t Fall Asleep on Case Studies: Outline Your Way to True Storytelling

    August 28, 2020

    Don’t Fall Asleep on Case Studies: Outline Your Way to True Storytelling

    Learn about case studies and their B2B potential, the stories they tell, and how to really dive deep and ask the right questions to make your case study work for you.

  • Tips to Align Your B2B Sales and Marketing Energy

    August 27, 2020

    Tips to Align Your B2B Sales and Marketing Energy

    Learn what sales and marketing alignment looks like through the lens of customer success.

  • Tips to Align Your B2B Sales and Marketing Energy

    August 27, 2020

    Tips to Align Your B2B Sales and Marketing Energy

    Learn what sales and marketing alignment looks like through the lens of customer success.

  • Time to Take a Second Look at Your B2B Digital Marketing

    August 17, 2020

    Time to Take a Second Look at Your B2B Digital Marketing

    Learn why revenue depends on B2B marketers and sellers being more human and authentic when interacting with customers and teams.

  • Know Your Messaging. Know Your Team.

    August 14, 2020

    Know Your Messaging. Know Your Team.

    Learn the difference between messaging and marketing, and how to make customers the heroes of their journeys.

  • How Data Implementation Has Evolved and Expanded

    August 13, 2020

    How Data Implementation Has Evolved and Expanded

    How data-as-a-service has changed and how it extracts the most value from today’s data tsunami

  • B2B Engagement: Take Risks on Fresh Ideas Part 2

    August 11, 2020

    B2B Engagement: Take Risks on Fresh Ideas Part 2

    As always, Chris never disappoints with fresh takes on who to target and where to take smart risks.

  • Know your past. Live your present. Prepare for your future.

    August 10, 2020

    Know your past. Live your present. Prepare for your future.

    If you want to obsess less over B2B problems and focus more on solutions and opportunities, the ideas in this conversation will speak to you.

  • How Evangelistic Programs Shape Social Engagement and Reach

    August 7, 2020

    How Evangelistic Programs Shape Social Engagement and Reach

    Learn to build meaningful B2B relationships when you collaborate to create content.

  • How to to give integrated marketing campaigns more love

    August 6, 2020

    How to to give integrated marketing campaigns more love

    Listen to this episode to learn: Why companies who don’t back off and stay in market see “cold” markets growing

  • Motivate Your B2B Sales Team for Virtual Success

    August 5, 2020

    Motivate Your B2B Sales Team for Virtual Success

    Running out of ideas? Get fresh advice on motivating your team and connecting with your customers, your company and yourself.

  • Reassessing Marketing Practices for the B2B Marketer

    August 4, 2020

    Reassessing Marketing Practices for the B2B Marketer

    This seasoned marketing strategist explains how to embrace your company identity and build momentum around the insight.

  • B2B Engagement: Take Some Risks on Fresh Ideas

    August 3, 2020

    B2B Engagement: Take Some Risks on Fresh Ideas

    Chris explains why revenue matters over leads. This might be the time to take some risks and break some norms.

  • How to Manage the Impact of Intent Data

    July 31, 2020

    How to Manage the Impact of Intent Data

    Learn the role data plays in the marketing engine and how it helps you better understand customers’ needs.

  • Activating Intent Data for Sales and Marketing Success

    July 30, 2020

    Activating Intent Data for Sales and Marketing Success

    Learn how data innovation mixed with human connection affects best practices in sales and marketing.

  • Networking in a New Age: How to Utilize Trust in B2B

    July 29, 2020

    Networking in a New Age: How to Utilize Trust in B2B

    Learn how to utilize your network as your “net worth”.

  • How to Find Hidden ROI in ABM innovations

    July 28, 2020

    How to Find Hidden ROI in ABM innovations

    Learn how to embrace your pain points and discover how that data can be used for strategy and success.

  • How to Adopt and Win With Purpose-driven B2B Demand Generation

    July 27, 2020

    How to Adopt and Win With Purpose-driven B2B Demand Generation

    Learn how to create helpful, purpose-driven intent and content strategies that convert.

  • How to Go from a “Learning Company” to a Trusted Brand

    July 24, 2020

    How to Go from a “Learning Company” to a Trusted Brand

    Meagen shows B2B marketers how to be helpful consultants and trusted brands that customers can work with.

  • How to Use Intent Data for Better UX and Conversions

    July 23, 2020

    How to Use Intent Data for Better UX and Conversions

    Listen to this episode to learn: How to operationalize intent data for good CX

  • Networks Connect. Communities Care. Maximize Your Return on Relationship.

    July 22, 2020

    Networks Connect. Communities Care. Maximize Your Return on Relationship.

    Listen to this episode to learn: What the “connection economy” means to B2B marketers and sales

  • Using Authentic Content to Boost your Brand's Message

    July 21, 2020

    Using Authentic Content to Boost your Brand’s Message

    Listen to this episode to learn: Why authenticity and transparency are vital to B2B brands

  • Regalix TV Interview: Leadership During a Crisis

    July 20, 2020

    Leadership During a Crisis – Regalix TV Interview Brian Giese, Co-Founder and CEO | True Influence

    Brian Giese shares advice on leading a business through today’s challenges with RegalixTV host, Rajiv Parikh.

  • Bringing a Softer Approach to B2B Demand Generation

    July 17, 2020

    Bringing a Softer Approach to B2B Demand Generation

    Listen to this episode to learn: How to use intent data for an authentic response

  • Moving Digital Forward: The Future of Demand Generation

    July 16, 2020

    Moving Digital Forward: The Future of Demand Generation

    Listen to this episode to learn: Why the Digital Age is really the Age of the Customer

  • July 15, 2020

    “CMO Whisperer”: Building Your GTM Strategy Post-COVID with Sheryl Pattek

    Listen and learn how to plan and accelerate your strategy as the economy reopens.

  • Onnectivity Takes Center Stage in the Future Workplace

    July 14, 2020

    Connectivity Takes Center Stage in the Future Workplace with Shrihari Pandit

    Hear Shrihari talk about how Stealth reacted quickly to customers’ changing connectivity needs during coronavirus.

  • How Sales and Marketing Can Work Together as a Family

    July 13, 2020

    “Always Ask Why” and Other B2B Marketing Wisdom with Melinda Byerley

    She says marketers shouldn’t just jump in and do what everyone else is doing.

  • How Sales and Marketing Can Work Together as a Family

    July 10, 2020

    How Sales and Marketing Can Work Together as a Family with Tauseef Muhammad

    When Tauseef says Marketers and Sales must be “Digital first,” he doesn’t mean email and social media.

  • Level Up Your Skills and Your Team

    July 9, 2020

    Level Up Your Skills and Your Team with David Lewis

    “Demand Gen Dave” advises marketers to hit the throttle and get back in the market.

  • The Dimensions of Leadership During Crisis

    July 8, 2020

    The Dimensions of Leadership During Crisis with Jim Riesenbach

    In this edition of Back to Business Jim Risenbach joins True Influence CEO Brian Giese to talk about leadership during crisis.

  • How to Adapt Your Marketing Strategy

    July 7, 2020

    Automated Marketing Mix Modeling: Solve the Attribution Problem with Christopher Engman

    Listen as Christopher, CRO/CMO Proof Analytics / Leader in AMMM / Author of “Megadeals” shares his thoughts about the attribution problem.

  • How to Adapt Your Marketing Strategy

    July 6, 2020

    B2B Sales Enablement: Why It’s Time to Pause and Pivot with Trish Bertuzzi

    Get Trish Bertuzzi’s helpful advice for all phases of the “virtual” sales cycle from lead generation through win/loss analysis.

  • How to Adapt Your Marketing Strategy

    July 3, 2020

    3 Ideas to Jolt Your B2B Demand Generation with Sonya Pelia

    Hear what Sonya Pelia has to say about B2B demand generation in an unsettled market and why you need to jolt your strategy.

  • How to Adapt Your Marketing Strategy

    July 2, 2020

    How to Adapt Your Marketing Strategy with Tyler Lessard

    Something as basic as “let’s book a meeting” has a new meaning and new options – and buyers like it. Here’s how to adapt.

  • Back-to-Business Series featuring Tony Uphoff

    July 1, 2020

    How COVID has accelerated trends across industries with Tony Uphoff

    Some call him “the media executive’s media executive,” and Tony Uphoff doesn’t disappoint. Listen as he joins True Influence CEO Brian Giese for a company town hall to talk about supply chain trends,

  • How to Personalize B2B Marketing with Emotion and Logic

    June 30, 2020

    How to Personalize B2B Marketing with Emotion and Logic with Maria Ross

    In this videocast, Maria reminds marketers that they’re selling to human beings who make decisions emotionally and justify them logically, even in the B2B space.

  • How to Come Out of This Stronger

    June 29, 2020

    CEO Interview with Paul Singh

    How to Come Out of this Stronger Hear astute observations from this business sage about how leaders can cope with an uncertain marketplace.

  • Generating Demand through Genuine Conversations

    June 26, 2020

    Generating Demand through Genuine Conversations with Tristan Pelligrino

    After the first conversation with a prospect, what comes next? How do you keep a dialog going through content? Strong thought leadership with real ideas and innovation.

  • Why Personalization Matters in a Time of Disruption

    June 25, 2020

    Why Personalization Matters in a Time of Disruption with Michele Fitzpatrick

    Hear her advice for making sense of all the data that’s available about channels, campaigns and engagement.

  • How to Prepare Your B2B Lead Generation For Market Recovery

    June 24, 2020

    How to Prepare Your B2B Lead Generation for Market Recovery with Vaibhav Sisinty

    Listen and learn how to keep the ammo ready, so your business can start fighting the right way when the market recovers.

  • 6 Ways to Transform During Challenging Times

    June 22, 2020

    6 Ways to Transform During Challenging Times with Coach Barkley

    Find out what you should keep an eye on during these times of challenge and how you can transform.

  • 4 Tips to Lead in Times of Crisis

    June 19, 2020

    4 Tips to Lead in Times of Crisis with Dr. Dorinda Rolle

    In this videocast, we explore how you leaders can take the helm during times of crisis.

  • Talks Loneliness and what She Recommends to Patients for Coping with Stress

    June 18, 2020

    How a Psychologist Copes with the Stress of the Times with Ehrin Weiss

    Listen to this interview to learn how to control what you can vs. what you can’t a during a crisis.

  • How to Manage Stress and be Flexible During Crisis

    June 17, 2020

    How to Manage Stress and Be Flexible During a Crisis with Scott Ingram

    Scott’s passion lives at the intersection of marketing, sales and technology. Hear his advice on how to adapt, be flexible and nimble, and manage stress during a crisis.

  • Three Behaviors for Leadership Through Crisis

    June 16, 2020

    3 Behaviors for Leadership Through Crisis with Dr. Kevin Gazzaro

    Organizational leadership expert Dr. Gazzara talks about leading through a crisis and shares valuable knowledge and experience.

  • Coping skills during times of crisis

    June 15, 2020

    Coping Skills During Times of Crisis with Nia Ridgle

    Learn coping skills to manage stress, anxiety and depression during difficult situations.

  • Life & Business Amidst the Current Quarantine

    June 12, 2020

    Life & Business Amidst the Current Quarantine with Matt Heinz

    Drawing on his experience at the helm, Matt brings personal and professional insight to work/life balance amidst the quarantine.

  • B2B Marketing Perspectives During Crisis

    June 11, 2020

    B2B Marketing Perspectives During Crisis with Pam Didner

    Listen as Pam shares B2B marketing perspectives and stress relief coping strategies.

  • Podcast

    Accelerating Revenue, Episode 16: How B2B Companies Are Winning Even with Odds Stacked Against Them

  • Podcast

    Accelerating Revenue, Episode 15: 7 Big Mistakes Decreasing B2B Sales Revenue

  • Podcast

    Accelerating Revenue, Episode 14: Content Marketing that Drives B2B Revenue

  • Podcast

    Accelerating Revenue, Episode 13: Two Proven Systems to Accelerate B2B Revenue Generation

  • Podcast

    Accelerating Revenue, Episode 12: Advice for Marketers Who Want to Increase B2B Engagement

  • Podcast

    Accelerating Revenue, Episode 11: Strategic ABM Messaging to Drive B2B Sales Revenue

  • Podcast

    Accelerating Revenue, Episode 10: Growing B2B Sales Revenue Consistently, Predictably, and Scalably

  • Podcast

    Accelerating Revenue, Episode 9: Effectively Leading a Global B2B sales Revenue Generation Team

  • Podcast

    Accelerating Revenue, Episode 8: Proven Account Based Marketing Advice to Grow B2B Sales Revenue

  • Podcast

    Accelerating Revenue, Episode 7: What Successful B2B Companies Experiencing Sales Revenue Growth Hav...

  • Podcast

    Accelerating Revenue, Episode 6: Operations in the Age of Social and Digital

  • Podcast

    Accelerating Revenue, Episode 5: The Role of Data in Digital Age of Marketing and Sales

  • Podcast

    Accelerating Revenue, Episode 4: Expert Customer Data Management Advice and Insights

  • Podcast

    Accelerating Revenue, Episode 3: Companies and Technology in the Digital Age

  • Podcast

    Accelerating Revenue, Episode 2: How to Grow a Successful Startup with No VC Funds

  • Podcast

    Accelerating Revenue, Episode 1: How to Think Like a B2B Data-Driven Marketing Genius

  • Webinar

    Are You Leaving Intent Value on the Table?

  • Webinar

    Demand Gen Report: What intent signals reveal about buyer behavior

  • Webinar

    Buying Group Blindness

  • Webinar

    How to Go the Distance in ABM: Featuring Forrester and Delphix

  • Webinar

    Intent Data and Personalization for Smarties

  • Webinar

    Demand Gen Report – Right Person, Right Time, Right Message

  • Webinar

    Sirius Decision Summit 2018 – Imprivata Case Study “Right Place Right Time…”

  • Webinar

    How to Be There When They’re Ready to Buy

  • Webinar

    Uncover Intent to power your Target Account Engagement

  • Webinar

    Email Killed the Tele-Qualified Lead… Or Did It?

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