Resources

how-evangelistic-programs-shape-social-engagement-and-reachlearn-to-build-meaningful-b2b-relationships-when-you-collaborate-to-create-content
How Evangelistic Programs Shape Social Engagement and Reach

August 7, 2020

How Evangelistic Programs Shape Social Engagement and Reach

Learn to build meaningful B2B relationships when you collaborate to create content.

leadership-during-a-crisis
Regalix TV Interview: Leadership During a Crisis

June 19, 2020

Leadership During a Crisis – Regalix TV Interview Brian Giese, Co-Founder and CEO | True Influence

Brian Giese shares advice on leading a business through today’s challenges with RegalixTV host, Rajiv Parikh.

cmo-whisperer-building-your-gtm-strategy-post-covid-with-sheryl-patteklisten-and-learn-how-to-plan-and-accelerate-your-strategy-as-the-economy-reopens

June 16, 2020

“CMO Whisperer”: Building Your GTM Strategy Post-COVID with Sheryl Pattek

Listen and learn how to plan and accelerate your strategy as the economy reopens.

connectivity-takes-center-stage-in-the-future-workplace-with-shrihari-pandit-hear-shrihari-talk-about-how-stealth-reacted-quickly-to-customers-changing-connectivity-needs-during-coronavirus
Onnectivity Takes Center Stage in the Future Workplace

June 16, 2020

Connectivity Takes Center Stage in the Future Workplace with Shrihari Pandit

Hear Shrihari talk about how Stealth reacted quickly to customers’ changing connectivity needs during coronavirus.

always-ask-why-and-other-b2b-marketing-wisdom-with-melinda-byerley-she-says-marketers-shouldnt-just-jump-in-and-do-what-everyone-else-is-doing
How Sales and Marketing Can Work Together as a Family

June 16, 2020

“Always Ask Why” and Other B2B Marketing Wisdom with Melinda Byerley

She says marketers shouldn’t just jump in and do what everyone else is doing.

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How Sales and Marketing Can Work Together as a Family

June 12, 2020

How Sales and Marketing Can Work Together as a Family with Tauseef Muhammad

When Tauseef says Marketers and Sales must be “Digital first,” he doesn’t mean email and social media.

level-up-your-skills-and-your-team
Level Up Your Skills and Your Team

June 12, 2020

Level Up Your Skills and Your Team with David Lewis

“Demand Gen Dave” advises marketers to hit the throttle and get back in the market.

the-dimensions-of-leadership-during-crisis
The Dimensions of Leadership During Crisis

June 10, 2020

The Dimensions of Leadership During Crisis with Jim Riesenbach

In this edition of Back to Business Jim Risenbach joins True Influence CEO Brian Giese to talk about leadership during crisis.

true-influence-with-christopher-engman-automated-marketing-mix-modeling-solve-the-attribution-problem
How to Adapt Your Marketing Strategy

June 8, 2020

Automated Marketing Mix Modeling: Solve the Attribution Problem with Christopher Engman

Listen as Christopher, CRO/CMO Proof Analytics / Leader in AMMM / Author of “Megadeals” shares his thoughts about the attribution problem.

b2b-sales-enablement-why-its-time-to-pause-and-pivot
How to Adapt Your Marketing Strategy

June 8, 2020

B2B Sales Enablement: Why It’s Time to Pause and Pivot with Trish Bertuzzi

Get Trish Bertuzzi’s helpful advice for all phases of the “virtual” sales cycle from lead generation through win/loss analysis.

3-ideas-to-jolt-your-b2b-demand-generation
How to Adapt Your Marketing Strategy

June 8, 2020

3 Ideas to Jolt Your B2B Demand Generation with Sonya Pelia

Hear what Sonya Pelia has to say about B2B demand generation in an unsettled market and why you need to jolt your strategy.

true-influence-with-tyler-lessard-how-to-adapt-your-marketing-strategy
How to Adapt Your Marketing Strategy

May 30, 2020

How to Adapt Your Marketing Strategy with Tyler Lessard

Something as basic as “let’s book a meeting” has a new meaning and new options – and buyers like it. Here’s how to adapt.

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