Resources
August 7, 2020
How Evangelistic Programs Shape Social Engagement and Reach
Learn to build meaningful B2B relationships when you collaborate to create content.
June 19, 2020
Leadership During a Crisis – Regalix TV Interview Brian Giese, Co-Founder and CEO | True Influence
Brian Giese shares advice on leading a business through today’s challenges with RegalixTV host, Rajiv Parikh.
June 16, 2020
“CMO Whisperer”: Building Your GTM Strategy Post-COVID with Sheryl Pattek
Listen and learn how to plan and accelerate your strategy as the economy reopens.
June 16, 2020
Connectivity Takes Center Stage in the Future Workplace with Shrihari Pandit
Hear Shrihari talk about how Stealth reacted quickly to customers’ changing connectivity needs during coronavirus.
June 16, 2020
“Always Ask Why” and Other B2B Marketing Wisdom with Melinda Byerley
She says marketers shouldn’t just jump in and do what everyone else is doing.
June 12, 2020
How Sales and Marketing Can Work Together as a Family with Tauseef Muhammad
When Tauseef says Marketers and Sales must be “Digital first,” he doesn’t mean email and social media.
June 12, 2020
Level Up Your Skills and Your Team with David Lewis
“Demand Gen Dave” advises marketers to hit the throttle and get back in the market.
June 10, 2020
The Dimensions of Leadership During Crisis with Jim Riesenbach
In this edition of Back to Business Jim Risenbach joins True Influence CEO Brian Giese to talk about leadership during crisis.
June 8, 2020
Automated Marketing Mix Modeling: Solve the Attribution Problem with Christopher Engman
Listen as Christopher, CRO/CMO Proof Analytics / Leader in AMMM / Author of “Megadeals” shares his thoughts about the attribution problem.
June 8, 2020
B2B Sales Enablement: Why It’s Time to Pause and Pivot with Trish Bertuzzi
Get Trish Bertuzzi’s helpful advice for all phases of the “virtual” sales cycle from lead generation through win/loss analysis.
June 8, 2020
3 Ideas to Jolt Your B2B Demand Generation with Sonya Pelia
Hear what Sonya Pelia has to say about B2B demand generation in an unsettled market and why you need to jolt your strategy.
May 30, 2020
How to Adapt Your Marketing Strategy with Tyler Lessard
Something as basic as “let’s book a meeting” has a new meaning and new options – and buyers like it. Here’s how to adapt.
