September 22, 2020
The Company Influence on the Customer’s Journey
Learn about customer needs from all perspectives – sales, marketing and operations, and how the entire company can join in on the customer journey.
September 16, 2020
To Communicate With Your Customer, Know Your Value
Learn what qualities an effective B2B seller should cultivate for increased genuine connections with customers.
September 15, 2020
Global B2B Marketing in a Smaller World
The world has gotten smaller, so learn how to engage your global audience and prepare for global marketing challenges.
September 10, 2020
A Sales Perspective on B2B Marketing Today
Learn how True Influence has been getting B2B customers “back to business” from a sales perspective.
September 9, 2020
Business Planning Post-Pandemic
Learn from this story of business planning during a crisis, and how we are thinking now about the future of digital business.
September 8, 2020
This Is Your Time – Sell as Yourself
Learn the foundations of B2B selling, and understand how to let your personality shine through to customers.
September 3, 2020
The Influence of SEO on Your Marketing Spend
Learn why SEO isn’t just a checkbox in a marketing strategy and how to determine if it should be an internal or external process.
September 2, 2020
How to Build Your Virtual Company, From Employees to Leadership
Learn from our CEO what it was like to build a virtual company starting over 10 years ago and how to keep it thriving today.
September 1, 2020
Don’t let digital decay catch up with your B2B solutions
Learn what B2B solutions are facing digital decay, and whether you should build your own or turn to the market.
August 28, 2020
Don’t Fall Asleep on Case Studies: Outline Your Way to True Storytelling
Learn about case studies and their B2B potential, the stories they tell, and how to really dive deep and ask the right questions to make your case study work for you.
August 27, 2020
Tips to Align Your B2B Sales and Marketing Energy
Learn what sales and marketing alignment looks like through the lens of customer success.
August 18, 2020
Dynamic Data: How to Increase the Impact of B2B Marketing
Learn the dynamics of data history, how it’s changed in our market today and how to best utilize it.