July 13, 2020
“Always Ask Why” and Other B2B Marketing Wisdom with Melinda Byerley
She says marketers shouldn’t just jump in and do what everyone else is doing.
July 10, 2020
How Sales and Marketing Can Work Together as a Family with Tauseef Muhammad
When Tauseef says Marketers and Sales must be “Digital first,” he doesn’t mean email and social media.
July 9, 2020
Level Up Your Skills and Your Team with David Lewis
“Demand Gen Dave” advises marketers to hit the throttle and get back in the market.
July 8, 2020
The Dimensions of Leadership During Crisis with Jim Riesenbach
In this edition of Back to Business Jim Risenbach joins True Influence CEO Brian Giese to talk about leadership during crisis.
July 7, 2020
Automated Marketing Mix Modeling: Solve the Attribution Problem with Christopher Engman
Listen as Christopher, CRO/CMO Proof Analytics / Leader in AMMM / Author of “Megadeals” shares his thoughts about the attribution problem.
July 6, 2020
B2B Sales Enablement: Why It’s Time to Pause and Pivot with Trish Bertuzzi
Get Trish Bertuzzi’s helpful advice for all phases of the “virtual” sales cycle from lead generation through win/loss analysis.
July 3, 2020
3 Ideas to Jolt Your B2B Demand Generation with Sonya Pelia
Hear what Sonya Pelia has to say about B2B demand generation in an unsettled market and why you need to jolt your strategy.
July 2, 2020
How to Adapt Your Marketing Strategy with Tyler Lessard
Something as basic as “let’s book a meeting” has a new meaning and new options – and buyers like it. Here’s how to adapt.
July 1, 2020
How COVID has accelerated trends across industries with Tony Uphoff
Some call him “the media executive’s media executive,” and Tony Uphoff doesn’t disappoint. Listen as he joins True Influence CEO Brian Giese for a company town hall to talk about supply chain trends,
June 30, 2020
How to Personalize B2B Marketing with Emotion and Logic with Maria Ross
In this videocast, Maria reminds marketers that they’re selling to human beings who make decisions emotionally and justify them logically, even in the B2B space.
June 29, 2020
CEO Interview with Paul Singh
How to Come Out of this Stronger Hear astute observations from this business sage about how leaders can cope with an uncertain marketplace.
June 26, 2020
Generating Demand through Genuine Conversations with Tristan Pelligrino
After the first conversation with a prospect, what comes next? How do you keep a dialog going through content? Strong thought leadership with real ideas and innovation.