AI-driven Marketing: Multivariate or Single Variable Analysis?

SAP Digital Marketing Leader: Lessons in Growing a Pipeline

Feel like your digital marketing is missing something? Want to help your business use insights more effectively? If so, the chance of learning something valuable from the digital marketers at a company like SAP is quite high. One key contributor at SAP who has significant marketing insights to share is Nick Robinson, head of digital marketing for North America. (Nick joins us at a live virtual event on April 14 to share his story. Register here.)

Nick Robinson, SAP
Head of Digital Marketing North America

Nick leads a team developing digital demand generation strategies for the North America region. Nick also directs a group of analysts to produce ongoing digital marketing reports and recommendations. He focuses heavily on digital channel strategy, but prioritizes time to experiment with new technologies and social business programs. This helps him spot new ways of engaging and interacting with the company’s regional community members through multimedia content. 

One of Nick’s accomplishments has been scaling SAP’s social selling and social business enablement programs across North America. In 2019, his team was responsible for driving 25 percent of the overall marketing sourced pipeline in North America, which amounted to $400 million. (Learn more about how True Influence helped Nick with things like that on April 14 at our live, virtual event. He joins Craig Johnston, Live Earth, VP of Sales & Business Development for a look at “How AI Delivers Relevance.”)

Deep Roots in Digital Marketing

Nick’s roots in social media and digital marketing run deep. After gaining hands on experience in link building, keyword research, SEO analysis and competitive analysis, Nick took on a role as director of client services and managing partner for Social Media HQ. Then he became a member of the SAP team as social media channel manager, and the rest is history.

Aside from Nick’s extensive career and the achievements he has made professionally, he’s also a volunteer, serving as a board member of Sola City Home Association and Perkiomen School in Pennsylvania. Other volunteer work and memberships include the Digital Executive Council, Business Leaders of Greater Philadelphia, Social Media Mastery for Business Leaders and the Philly Ad Club. 

He’s earned an array of licenses and certifications, and published works on B2B demand generation, content syndication and account-based marketing (ABM), to name a few. Not only is Nick a certified instructor for LinkedIn Sales Navigator, he’s also certified in conversion rate optimization and Google Search Ads. 

If learning by example is how you like to absorb knowledge, you’ll want to join us for this panel. All the lessons Nick has learned will be there for you and your company as real-world examples of B2B brands using AI-driven tools to energize digital marketing. Hear how the SAP digital marketing team activates, measures and optimizes engagement with dynamic relevance across the funnel. 

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