Brian Giese

Brian Giese

Chief Executive Officer

Brian Giese is Chief Executive Officer of True Influence, which he co-founded with Chief Technology Officer RK Maniyani in 2008. Brian is a recognized thought leader in marketing and sales process, analytic CRM and database marketing, with more than 30 years of operational experience.

Brian drives True Influence’s vision of combining innovative technology with marketing expertise to help businesses connect with the right B2B purchase decision-makers. He is passionate about how the smart use of data can improve marketing ROI and fuel higher revenues.

Before co-founding True Influence, Brian served as CEO of I.T. Selling Worldwide, a marketing process consultancy with clients including industry leaders Eloqua and Vovici. Previously, he worked as a Senior Vice President, Technology Markets for global marketing firm Harte Hanks and Senior VP for Avectra, a start-up that now is part of the Abili decision-support platform for non-profits.

Brian is a life-long learner, mentor and coach. He holds a Master’s degree in Organizational Leadership from Villanova University and a Bachelor’s degree in Business Administration and Management from the University of Maryland.

Recent blog posts:

August 27, 2018
For 10 Years, Understanding Buyer Intent Has Been the Engine for True Influence’s Growth
June 8, 2016
3 Ways Intelligence is Changing the Face of B2B Marketing
May 13, 2016
Startup Hell at HubSpot
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