Chief Operating Officer
Craig Weiss became True Influence’s Chief Operating Officer in 2017, after joining the company in 2011 and heading up our demand generation programs for more than four years. As COO, Craig has operational and budget responsibility for a 150-person, multinational unit that provides high-quality demand generation to B2B marketers.
This dynamic organization employs behavioral marketing, telemarketing and email campaigns to meet and exceed customer expectations. Craig is responsible for delivering True Influence products and services to the market at the margins required by the Board of Managers.
Before joining True Influence, Craig served as Director, CiTDB Demand Generation Solutions, for Harte Hanks.
Craig holds a Bachelor’s degree in Business Administration, with a focus in marketing, from Miami University.