Craig

Craig Weiss

Chief Operating Officer

Get to know Craig

As a strategist

We turn again and again to Craig for strategic development and day-to-day management of multiple brands and products, along with pricing, reports and data. His quick thinking and common-sense intelligence have been instrumental in turning the True Influence vision into reality.

His experience in guiding and leading the operations team to superb performance is demonstrated by their outstanding results: 99.9% successful operations delivery in 2019. Customers rely on clean, accurate data, and Craig and his team deliver every. single. time.

As a collaborator

It isn’t easy managing an international team of consultants, vendors and employees, but Craig has that rare ability to “make it so” on a daily basis. People who’ve worked with Craig describe him as a quick-thinking, articulate and thoughtful partner.

As a leader, team builder and motivator

True Influence has expanded global operations, and Craig has tirelessly managed this growth, while never taking his eye off the ball to deliver quality data for demand generation. Craig’s teams design, manage and execute lead generation programs using behavioral targeting, email, online marketing, account-based marketing and telemarketing for market leaders like IBM, Microsoft, and Charter Communications.

As a foodie

Craig is a lover of global cuisine and he and his wife even won a foodie contest by supporting over 100 restaurants in their local area. Craig’s other interests are live music, politics, Premier League Football (soccer) and college football.

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