Chief Marketing Officer
Kay Kienast joined True Influence as Chief Marketing Officer in 2018. Kay uses her more than 15 years experience in building end-to-end, data-driven campaigns to ensure that every aspect of our marketing operations, from public relations to social media, work together to present a cohesive message on our mission, products and success.
Her expertise includes customer-facing digital content programs; designing data warehouses and analytics in all leading marketing platforms; developing waterfall methodologies and customer personas; and brand exposure via web and social channels. Kay brings this breadth of experience not only to our own marketing operations, but also to feature design and customer value planning for our marketing intelligence and lead generation products.
Before joining True Influence, Kay served as Head of Marketing Operations for GE Digital and Head of Marketing for Seagate/EVault. She also has held leadership positions at Lexmark, Avocent and CDW.
Kay holds a Doctorate from East Texas State University and Bachelor’s and Master’s degrees from Kansas State University.