Peter Larkin

Chief Revenue Officer

Get to know Peter

As a thinker, visionary and innovator

Peter is a visionary when it comes to seamless customer experiences, revenue generation, and growth. His customer know-how combined with his problem-solving chops and passion for driving results set him apart as a CRO. He always has his finger on the pulse of the business and the market, and he’s a strong leader of the revenue revolution at True Influence. Always eager to innovate, Peter has a reputation as a creative, experienced leader with excellent people skills and a fierce work ethic.

As a strategist

This experienced, results-driven sales and marketing leader has a track record of spotting revenue opportunities, strong “go to market” strategies and successful execution plans to grow revenue.

As a leader and motivator

Peter leads the charge for global sales and customer success at True Influence. We depend on his expertise in managing global sales teams, his talent for data-driven technology sales, and his close relationships with customers. There’s no other way to say it — Peter has helped True Influence hit aggressive growth targets and reach record profits.

As a sales professional

Peter brings all the skills you’d want in a revenue leader: quarterly forecasting, territory management, key accounts relationships, closing business, motivating teams, launching new products and improving processes.

As a collaborator

Peter has a generous understanding of the demand generation industry, and he knows how to use that experience to help C-level decision-makers act on intent data. He constantly looks for ways to make our customers’ lives better, whether using our self-service offerings or managed services.

As a true New Englander

Peter is a true fan of all New England sports teams, golf and winters without snow. He is married with 3 children.

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