Chief Executive Officer
Get to know Rob
As a groundbreaker and innovator
Rob Sanchez has served as True Influence’s Chief Executive Officer since 2021 and leads the vision and strategy for the company. With a career in B2B that has stretched over 25 years, he is recognized as one of the data industry’s most tenured and trusted experts and established the company as a dominant player in B2B marketing solutions in North America. Rob has been a member of the executive leadership team at MeritB2B since its inception in 2000 and served as a Managing Partner from 2009-2012. As one of the original partners of MeritB2B, he launched and grew the company’s OmniChannel suite of services into a robust Performance Marketing platform.
Rob brings a dynamic blend of data-driven marketing and growth expertise to his role of CEO. Through key acquisitions, recruitment, and expansion of solution–based services, he has played an integral part in driving the company’s growth and profitability. Rob is responsible for the discovery, vetting, and management of corporate acquisitions that support True Influence’s strategic direction.
Rob enjoys sports, golf, his great teams at MeritB2B and True Influence, time with his family, and various charitable work through his family’s charitable fund.