FAQ’s

WHAT IS THE TRUE INFLUENCE MARKETING CLOUD?

The True Influence Marketing Cloud is our SaaS software intent solution that allows you to identify the exact person who is in-market along with their demand unit or buying group that is making the purchase decisions.

The True Influence Marketing Cloud’s proprietary intent monitoring, segmentation, and research tools go beyond lookalike modeling to identify your total active market. You can readily locate prospects that are in-market.

The True Influence Marketing Cloud™ is an award-winning integrated marketing management solution which includes the content syndication power of PersonaBase™ and the steady flow of demand generation from ActiveBase®.

The True Influence Marketing Cloud is a powerful integrated solution that allows you to monitor the results of your demand generation campaigns across a diverse range of solutions, giving you the most complete picture of what’s working and what’s not, so you can optimize your funnel for maximum ROI.

WHAT DOES THE TRUE INFLUENCE MARKETING CLOUD DO?

The True Influence Marketing Cloud is our solution for discovering B2B contact-level intent. We gather information from the global web and then run this raw data through our True Influence Relevance Engine™ that uses natural language processing, machine learning, and artificial intelligence to identify intent signals.

The True Influence Marketing Cloud identifies companies, individuals, and buying groups exhibiting intent on B2B content and topics. Your product or solution is identified and targeted using a list of over 6,500 B2B topics.

With the True Influence Marketing Cloud you know the exact person exhibiting intent. Each contact record comprises all available contact information, including name, title, email, phone, mailing address, as well as the company firmographics. All this is readily accessible through our easy-to-view Visual Dashboard & Reporting displays.

WHAT MAKES THE TRUE INFLUENCE MARKETING CLOUD DIFFERENT?

Our proprietary intent engine and B2B Identity Graph allows us to identify not only the location the intent came from, but the exact individual showing intent. However, we identify not just individuals, but entire buying groups and demand units that are researching a particular solution, thus giving your sales and marketing teams a much needed edge over the competition.
The True Influence Marketing Cloud even identifies missing members of a Buying Group and alerts you when new contact-verified influencers have surfaced within the account.

With increased security compliance and more power to improve your marketing campaigns, the True Influence Marketing Cloud has included PersonaBase and ActiveBase — all within a single user interface. By integrating your campaigns in one place, you can easily measure results while decreasing costs. Email alerts notify you when your campaigns are available in the True Influence Marketing Cloud.

WHAT IS THE TRUE INFLUENCE MARKETING CLOUD RELEVANCE ENGINE?

The True Influence Marketing Cloud’s exclusive Relevance Engine™ analyzes data using AI, machine learning, and natural language processing to find intent trends.

This advanced multi-variable Relevance Engine compares the frequency of signals from an organization as well as other variables such as source, then compares it to the organization’s baseline to determine whether there is a spike in intent. Current activity for every individual is identified. The advanced analytics use variables for 6,000+ topics (hardware, software, and service solutions) that are essential to B2B markets.

This unique approach to market intelligence offers far deeper insights into audience behavior than the simple averaging used by some other intent monitoring solutions.

CAN I USE THE TRUE INFLUENCE MARKETING CLOUD WITH MY EXISTING PLATFORMS?

The True Influence Marketing Cloud also supports leading sales and marketing platforms. With CRM bi-directional integration, data can be shared without manual intervention. Once integrated with your CRM, the True Influence Marketing Cloud dynamically updates changes in your coverage map, including each sales representative assigned to an account. Sales teams will know which of their accounts are “hot prospects” based upon that prospect’s intent activity with relevant topics.

The True Influence Marketing Cloud also supports integrations with Salesforce, Marketo, Eloqua, and Hubspot. We have a RestAPI that enables you to integrate with any other software system. We verify the phone numbers and email addresses for contacts at those locations for accuracy, identifying spikes in activity around the topics you have included with your campaign. You can also set up email alerts to notify your sales team or any other team members when new companies or contacts are showing intent.

WHAT IS TRIPLECHECK® FOR CONTACTS?

There are three components that make up our TripleCheck® verification process.

First, we use proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records get delivered to you. Second, our team tele-verifies the business contact information as required, including phone numbers, for complete and up-to-date accuracy. Third, our contact records are 100% guaranteed. Any out-of-target contacts are replaced, no questions asked.

DO I OWN THE DATA?

There are three components that make up our TripleCheck® verification process.

First, we use proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records get delivered to you. Second, our team tele-verifies the business contact information as required, including phone numbers, for complete and up-to-date accuracy. Third, our contact records are 100% guaranteed. Any out-of-target contacts are replaced, no questions asked.

CAN I UPLOAD DATA INTO THE TRUE INFLUENCE MARKETING CLOUD?

Yes, a user can upload a CSV file of domains or DUNS numbers, (if you are a Dun and Bradstreet customer) to be used in the build-out of an intent campaign in the True Influence Marketing Cloud. An uploaded list can be used to prioritize a named account list or as a suppression list to source net new accounts.

WITH WHAT TYPES OF SOLUTIONS CAN I USE THE TRUE INFLUENCE MARKETING CLOUD DATA?

The True Influence Marketing Cloud is vendor-neutral in the digital marketing and data space. We want you to have the choice to pick best-of-breed solutions that work best for your organization. The True Influence Marketing Cloud can work with any solution that can ingest a CSV file (i.e. predictive analytics, programmatic, data warehousing, marketing automation platforms, and CRM). As your digital marketing landscape continues to evolve, the True Influence Marketing Cloud can serve as a foundation piece that makes your stack work better and faster.

AS A TRUE INFLUENCE MARKETING CLOUD SUBSCRIBER, CAN TRUE INFLUENCE HELP WITH MY OVERALL CAMPAIGN STRATEGY?

Yes. Typically we recommend users set up three basic campaigns: the first to monitor existing customers for potential competitive threats or cross-sell/up-sell opportunities, a second for identifying net new companies exhibiting intent in your solutions, and a third that focuses on optimizing content and marketing campaign strategies for existing targets and prospects to move them further down your pipeline.

WHAT MAKES BUYING GROUPS OR DEMAND UNITS SO IMPORTANT?

Over 59% of all purchase decisions are made by buying groups – not just individuals. The True Influence Marketing Cloud’s latest feature is the auto-identification of those Buying Groups (or Demand Units) within an account. Each Demand Unit is defined by you, and focused on the solution or bundle offer, and each persona that would influence the purchasing decision. The True Influence Marketing Cloud also identifies missing members of a buying group and alerts you when new contact-influencers has surfaced within an account.

Our user-friendly screen displays allow you to quickly see when prime contacts are showing intent, and helps you prioritize which offer to focus on. You can also assign people to a Buying Group right from the Company Summary.