Top 10 Mistakes to Avoid When Renting B2B Email Lists
Email lists can be a strong pillar of a demand generation program, but finding the right lists to reach your target audience and making good use of them can be tricky (especially in the era of CAN/SPAM and spam filters).
In this webinar, you’ll find out how to avoid the top mistakes marketers make when renting email lists, and receive actionable information on list strategy and email design to maximize response.
Join us for this web-based discussion where we discuss and learn the importance of:
- List Order Timing
- Testing – Why, What, How
- Why Rent Phone No.’s Too
- Optimizing ALL Campaign ElementsGetting Expert Help
- Landing Page Optimization
- CAN/SPAM Requirements
About the speaker
Denise Greenberg has been working in Direct Marketing for over 10 years and is passionate about helping her clients be successful. Prior to founding TargetRight Marketing, she was Director of Marketing & List Brokerage for Name-Finders Lists, where she led the list brokerage team and forged strategic relationships with major direct marketing agency clients, mailers, and list vendors.
Before joining Name-Finders, Denise held a variety of high profile marketing roles in the high tech industry for over 20 years both in Europe (where she lived and worked for 8-1/2 years) and the United States, for companies including Open Harbor, Compaq Computer Corp., Amdahl, Sun Microsystems, Unipalm Ltd., Communication Machinery Corp., and Digital Sound.