Pittsburgh Post Gazette Announcement

True Influence® Announces Record Year for Growth – Pittsburgh Post-Gazette

PRINCETON, N.J., March 4, 2020 /PRNewswire/ — True Influence®, the technology leader of intent-based marketing, sales and demand generation solutions, today announced substantial financial and growth milestones realized both in the U.S. and internationally. Additionally, the company has expanded its Customer Advisory Committee to broaden the specialized knowledge and perspective they provide to True Influence.

In 2019, True Influence succeeded in showing continued growth and financial accomplishments. Key highlights from this year include:

  • Increased year-over-year revenue in 2019 by 31 percent from 2018
  • Accomplished 25 consecutive quarters of profitability
  • Saw a 39 percent increase in gross profit
  • Added 143 new customers during 2019, with 20 customers more than doubling their True Influence purchases over 2018
  • Experienced a 111 percent international revenue growth over 2018

“We are committed to providing our customers with the best solutions available to streamline their sales and marketing efforts, improving their success rate and increasing revenue,” said Brian Giese, CEO, True Influence. “As part of this effort, we are continually improving our existing solutions, as well as developing new, innovative solutions.”

To support the growth and milestones achieved, True Influence made significant enhancements to its solutions in 2019, including:

  • Created the True Influence Marketing Cloud™ to enable customers to see their demand generation and sales efforts within an integrated marketing platform
    • Includes data, platform components and the True Influence solutions
    • Platform features five technical modules – Identity Graph Triangulation™, True Influence Relevance Engine®; TripleCheck® contact record verification, bi-directional cloud integration into MAPs and CRMs; and Software-as-a-Service
    • Includes True Influence IntentBase®DisplayBase®ActiveBase®PersonaBase®AppointmentBase®, and InsightBase®
  • Developed the True Influence Identify Graph Triangulation™ creating an intent contact graph that includes the touchpoints of physical, web/browser, email, e-commerce, device ID and mobile telephone number, social media, name, email address and social handle, and transactional – customer ID
  • Upgraded True Influence Relevance Engine® with more advanced analytics to include Artificial Intelligence and Natural Language Processing

True Influence Customer Advisory Committee
The True Influence Customer Advisory Committee is a collection of True Influence customers who bring knowledge and skills in the digital demand market, strengthening the knowledge of the True Influence team.  The Advisory Committee serves to make recommendations and provide key information and materials by identifying overall industry trends, identifying solution needs, assisting in the identification of new solution requirements and recommendations, Beta testing new solutions, providing case studies, identifying solution needs, and reviewing market messaging.

The Customer Advisory Committee members are from the following companies:

  • Adobe
  • Imprivata
  • Charter Spectrum
  • SAP
  • Rabinovici Agency
  • NEC
  • OpenText
  • Delphix
  • The Channel Company
  • MRM McCann Agency
  • SAS
  • Everise

About True Influence
Founded in 2008, True Influence is a demand generation company that accelerates B2B sales revenue. We expertly leverage data, technology and content to drive high-impact marketing campaigns and share detailed results and insights to help you win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies that include well-established blue-chip brands like IBM, Microsoft and Cisco. Our innovation earned us the 2019 MarTech Breakthrough Award for Best Influencer Marketing Management Platform, the 2019 B2B Innovator Awards for C-Suite Strategy and People’s Choice, and the 2019 RELE Award for Sales Enablement. For more information visit True Influence online at https://trueinfluence.com or follow us on FacebookLinkedIn or Twitter.

Media contact:
Marissa Jabczenski
Public Relations
[email protected]
949-812-1450

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