Brian Giese CEO

True Influence CEO Featured Speaker at DemandCon

Brian Giese to address Lead Generation as a Component of Integrated Funnel Management

Brian Giese, Chief Executive Officer of True Influence, has been announced as one of the featured speakers at DemandCon in San Francisco from May 18-20, 2011.

DemandCon is a three-day educational event focused on managing the entire sales funnel and demonstrating how sales and marketing can work together as one highly functional team.

Integrated Funnel Management training sessions and workshops will focus on:

  • Demand Generation
  • Lead Management
  • Marketing Automation
  • Sales and Marketing Alignment
  • Content Marketing
  • Customer Loyalty
  • and more

These sessions will include analysis of best practices and spotlight how attendees can apply these practices to resolve job-specific issues and needs.

“Successful lead generation is all about leveraging technology to deliver the right message to the right person at the right time,” said Giese. “At DemandCon, I’ll be addressing email prospecting platforms that are deliverable on a pay-for-performance basis. Attendees will get hands-on instruction on how they can design and manage a cost-effective marketing campaign that will fill their pipeline with a steady stream of qualified prospects for their sales funnel.”

DemandCon was co-founded by business partners Steve Gershik, CEO of 28Marketing, and Shawn Elledge, Chief Engagement Officer of the Integrated Marketing Summit.

“DemandCon is our attempt to connect all the small pieces of the business funnel,” said Gershik. “It will be a powerhouse learning experience that will make what is hidden known and expose the secret knowledge that separates the good from the great. We hope our attendees are driven to get better at their jobs.”

About True Influence

True Influence, owners of a proprietary database of more than 20 million business contact records, is the developer of a behaviorally targeted email advertising platform that helps marketers leverage technology to deliver the right message to the right person at the right time.

Our cost-per-click (CPC) service allows marketers to test and optimize their messaging and, using our built-in automation tools, nurture and generate marketing qualified leads cost-effectively and with no recurring monthly fees. For more information about distribution or partnership opportunities with True Influence, visit www.trueinfluence.com or call 301-365-6600.

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