True Influence® Hits Growth and Revenue Milestones – Houston Business Journal

True Influence® Hits Growth and Revenue Milestones – Houston Business Journal

Demonstrating the Ongoing Demand for Intent-Based Marketing and Demand Generation Solutions; Appoints First Customer Advisory Committee

PRINCETON, N.J., Feb. 19, 2019 /PRNewswire/ – True Influence®, the technology leader of intent-based marketing and demand generation solutions, today announced significant company revenue and growth milestones achieved in the U.S. and internationally. Additionally, the company appointed its first Customer Advisory Committee to bring a unique perspective to the company by making recommendations and providing key information on the demand generation market.

2018 was a year of much growth and success for True Influence. The company continued to increase year-over-year revenue in 2018, as well as accomplished 21 consecutive quarters of profitability. The fourth quarter of 2018 showed great growth momentum quarter-over-quarter with a 37 percent increase in revenue over the third quarter 2018. Adding to the growth momentum, the fourth quarter of 2018 revenue grew by 32 percent over the same quarter the previous year.

The company’s performance is a testament to the success of the company’s high-quality demand generation solutions. One of True Influence’s current solutions, ActiveBase™, a contact generation channel, saw an increase in sales growth of 63 percent from 2017 to 2018.

“We want to make it easy for B2B marketeers to get what they need out of a single platform for all demand generation solutions – content syndication, contact generation, cross-channel media management, appointment setting and intent signal monitoring,” said Brian Giese, CEO, True Influence. “We are focused on improving our current solutions, or offering significant new solutions, in each of these categories.”

Part of the focus to continue sales growth for 2018 will be on investing in the expansion of the intent monitoring category. The company wants to be able to identify the person who is in the market, as well as the total active market that a customer is looking for based on intent. These intent signals bridge the gap between groups and individuals and allow B2B sellers to identify and prioritize buying groups or demand units.

“B2B marketing and sales leaders are increasingly looking for a single technology vendor to address multiple account-based marketing and selling requirements that they have,” said Matthew Senatore, service director, Account Based Marketing, SiriusDecisions.

To expand its global footprint, True Influence opened the company’s first international office in London, England last year and saw a 73 percent international revenue growth over 2017.

“The opening of our office in the UK is further proof of our commitment to providing a global customer service experience that provides the quality and quantity of demand generation that our customers need,” said Giese.

True Influence Customer Advisory Committee
The True Influence Customer Advisory Committee is a collection of True Influence customers and prospects who bring unique knowledge and skills in the digital demand market, augmenting the knowledge of True Influence.  The advisory committee serves to make recommendations and provide key information and materials by:

  • Identifying overall industry trends
  • Identifying solution needs
  • Assisting in the identification of new solution requirements and recommendations
  • Beta Testing new solutions
  • Providing case studies including measurement
  • Identifying solution needs
  • Participating in Public Relations efforts
  • Reviewing market messaging

The Customer Advisory Committee members are from the following companies:

  • Imprivata
  • MRM/McCann
  • NEC
  • Nuix
  • Salesforce
  • SAP
  • SAS
  • Spectrum Enterprise
  • Rabinovici and Associates
  • Veeam Software

About True Influence
Founded in 2008, True Influence is a demand generation company accelerating sales revenue. We expertly leverage data, technology and content to drive high-impact marketing campaigns and share detailed results and insights to help you win new business. True Influence generates revenue across multiple industries, promoting brands and products from some of the most successful global companies. Its customer base includes well-established blue-chip brands like IBM, Microsoft and Cisco. For more information visit True Influence online at or follow us on Facebook, LinkedIn or Twitter.

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