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True Influence Launches Innovative Pricing Model: Changing The Face of B2B Lead Generation

Vienna, VA (Press Release – December 14, 2011) – True Influence, innovators of the “One Click Lead,” today announced the launch of the LeadPAC™ Free Plan, along with affordable tiered pricing plans available on a monthly or “pay as you go” basis with no set-up fees or long-term contract. True Influence is also now offering a variety of support plans and packages for LeadPAC customers.

LeadPAC is a behaviorally targeted, self-service email prospecting platform that allows online advertisers and marketers the ability to target the right message to the right person at the right time – at no risk. With the LeadPAC Free Plan, sales and marketing professionals can:

  • Run one (1) email prospecting campaign and generate up to 10 leads per month for free.
  • Generate additional, verified leads at $40 per lead thereafter.

LeadPAC service subscribers can change plans easily – either online or by calling True Influence. Each pricing plan has thresholds based on the number of leads, campaigns, and level of support desired. Once subscribers exceed their limit within a plan, they will be notified and can choose to upgrade their plan at the next billing cycle.

Factoring in the cost of data, emailing and form conversion into current Cost Per Lead (CPL) calculations, LeadPAC provides great value, and customers can view results of a recently conducted CPL Survey to learn more about its capabilities.

True Influence launched LeadPAC commercially in September 2011 and the platform has gained significant momentum ever since with impressive client adoption rates. LeadPAC is based on a cost-per-click (CPC), pay-for-performance delivery model. There are no recurring monthly charges, no set up fees, and no long-term commitments. Customers only pay for leads that match their pre-determined criteria. With LeadPAC, marketers get the prospect’s full contact information with one-click on the ad and can immediately add the prospect into their sales pipeline for follow-up.

“Our new LeadPAC pricing plans give marketers an affordable and powerful prospecting tool at no charge to start to proactively contact their target markets,” said Brian Giese, Founder and CEO of True Influence. “Instead of spending exorbitant, up front amounts of money buying or renting lists for email marketing, with LeadPAC’s free-to-start and tiered pricing plans, our customers can choose the option that fits their marketing budgets, and only pay for the results that they want.”

About True Influence

True Influence is the world’s most accurate and fastest-growing online lead generation company, helping B2B decision makers and sales and marketing professionals to generate the right leads at the right time in the right volume. Founded in 2008, True Influence understands that effective sales and marketing efforts require the most in-depth and accurate prospect data combined with their proprietary Relevance Engine to generate the right leads at the right time in the right volume. The core product line overlays crowd-sourced, user-contributed contact information with proprietary prospecting technology and lead verification process to produce an entirely unique and highly effective lead flow supply. With a 100% replacement guarantee and continual data scrubbing, True Influence is the leading source of accurate, crowd-sourced and risk-free business leads.
For more information, visit True Influence

Company: True Influence

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