True Influence Launches LeadPAC Free Model for Email Campaigns
True Influence, a provider of pay-for-performance lead generation solutions, today announced the launch of the LeadPAC™ Free Plan, as well as tiered pricing plans available on a monthly or pay-per-play basis.
LeadPAC, which was launched commercially in September 2011, is a behaviorally targeted, self-service email prospecting platform designed to enable online advertisers and marketers to target the right message to the right person at the right time.
The new free plan is designed to enable sales and marketing professionals to run one email prospecting campaign and generate up to 10 leads per month for free, and generate additional, verified leads at $40 per lead thereafter.
True Influence has added more than 30 new customers in 2011, according to CEO Brian Giese.“What we know and what we stress with our customers is that emails need to be educational in nature in the business market, and must address a very specific need,” Giese told DemandGen Report.
Giese added that today’s BtoB buyers are adept at cutting through the clutter and separating spam from valuable content, which has made it critical for organizations to tailor information and offers to resonate effectively. “Every email should be behaviorally targeted and provide content that offers something valuable and relevant to the recipient, whether it’s an invitation to a webinar, a link to download a white paper or access to an E-book. When you’re using email to market your products and services to the BtoB buyer, send the right email to the right person with the right offer at the right time.”
LeadPAC is based on a cost-per-click (CPC), pay-for-performance delivery model. There are no recurring monthly charges, no set up fees, and no long-term commitments. Customers pay only for leads that match their pre-determined criteria. By utilizing the technology, marketers can access prospects’ full contact information with one-click and can immediately add it into their sales pipeline for follow-up.
CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of list churn for b-to-b marketers and talks about email deliverability at the enterprise level. Giese has held executive level positions at Harte-Hanks, I.T. Selling Worldwide and Avectra.
Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails and addressing the challenges of list churn for b-to-b marketer.
Brian Giese answers 5 Questions about B2B Marketing asked by Portfolio.com