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True Influence Leads the Way in Online Lead Generation

LeadPAC™ is Company’s pay-per-click Email Ad Platform that Delivers Qualified Leads with No Risk

True Influence has taken a true leadership role with enterprise marketers and sales teams in fields such as prospect behavior and contact data, data segmentation, lead generation, and on-demand reporting and analytics.

This best-in-class status was achieved through True Influence’s development of LeadPAC™, a behaviorally targeted email prospecting platform laser focused on targeting the right message to the right person at the right time, with no risk. Because LeadPAC is based on a cost-per-click (CPC), pay-for-performance delivery model, there are no recurring monthly charges, no set up fees, and no long-term commitments. Customers only pay for leads that match their criteria, guaranteed.

“Because LeadPAC uses email instead of search, it allows marketers to proactively reach out to their target market instead of waiting for them to search on their keywords,” said Brian Giese, Chief Executive Officer of True Influence. “Known individuals are being driven to their content. There is no need to use low-conversion forms to find out who they are. This results in a lower cost per identifiable visitor.”

LeadPAC is implementable in three strategic steps:

Step 1: Select Recipients
With LeadPAC, marketers get access to more than 20 million B2B business contact records. They can segment this database according to detailed demographic data, and then append their own mailing and suppression lists.

Step 2: Create Original Content
Email marketing is all about giving people a reason to click. Marketers can create their own email by using True Influence’s easy email builder, or uploading their own HTML file. Next is coupling promotions and special offers with links to content that will appeal to their target audience. Marketers only pay for leads that demonstrate an interest in their message, according to criteria they established.

Step 3: Launch the Campaign
Marketers decide how much they want to spend. True Influence’s predictive-targeting technology delivers to the people who are most likely to respond to their offer, based on demographic and behavioral data compiled over many interactions.

About True Influence
True Influence is the developer of LeadPAC (patent pending), a behaviorally targeted email advertising platform that helps marketers leverage technology to deliver the right message to the right person at the right time. With over 20M B2B contacts in the LeadPAC database, our cost-per-click (CPC) email service allows marketers to test and optimize their messaging and, using our built-in automation tools, nurture and generate marketing qualified leads cost-effectively and with no recurring monthly fees. For more information about distribution or partner alliances with True Influence, visit www.trueinfluence.com or call 301-365-6600.

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