True Influence Manifesto

Who We Are. What We Do. Why We Care.

These are the core beliefs that have driven our thinking since True Influence was founded in 2008. Our attitudes reveal our character, so here’s how we roll!

We treat each other like customers.

Respect and trust is a two-way conversation, and True Influencers treat each other as courteously as we would our customers. Everyone wants to do their best, and we’re all about helping each other, whether it’s through our 90-day “No-layoffs” policy for True Influence employees, or a “No-worries” policy for our customers.

We. TripleCheck. Everything.

TripleCheck® – yes, we own the word – isn’t just a good idea for our data; it’s also a great way to run a business. From our CEO on down, we try to bring in three other opinions when testing new ideas or exploring options. This behavior is innate in our company, and it reduces the possibility of mistakes. We’re well disciplined in our core belief that you cannot sacrifice quality. We won’t release a product too soon, nor deliver a lead without it being triple checked and verified for accuracy. The secret of who we are is wrapped up in our obsession with quality and making sure things are right.

We deliver with speed and accuracy.

When it comes to speed and accuracy, we’re masters in our domain. As our founder likes to explain, if you want to be a master at something, only two things matter: your ability to combine speed with accuracy. Speed and accuracy: It’s that difficult and that simple. Consider how often basic things combine to create something complex and powerful. Tae Kwon Do, for example, is based on just seven moves. A piano has 88 keys. Anyone can make those moves; anyone can play those keys, but the results are completely different in the hands of a master versus a novice. While speed and accuracy may seem like table stakes in the data business, not everyone delivers to the same degree. Some are masters; some beginners. We’ve built our company around this principle of speed with accuracy, so it’s a natural state for us. As a group, True Influencers are persistent in pursuing mastery. We’ve done the practice, and we’ve done the thinking. That’s the assurance we give people who come work for us or trust us with their brands.

We’re built to be virtual.

True Influence has been a virtual organization from the beginning. For the first three years, our two co-founders didn’t even meet face to face! They launched the company via Skype, so we really were built for this. We’re a virtual team, which means we’re also agile. Our remote-friendly systems and processes have been in place for a long time, and this way of operating is very familiar and productive.

Learning is happiness.

It’s human nature to enjoy new experiences, so in a way, learning creates happiness. As children, most people were constantly exposed to new ideas, and that was exciting. When we’re not learning as many new things, time passes slowly, and we grow bored. We believe people are happiest and more engaged when they’re curious, busy and learning. Ideas and curiosity have always been welcome at True Influence. We cast a wide net to bring in fresh ideas and opinions from employees and customers. Our Customer Advisory community guides us in all that we do, from building the best products to how we interact, and they help further define the True Influence experience. We learn about what’s going on in our customers’ worlds and discover ways we can help. We constantly challenge ourselves: How do we make this better? What do we do differently ? Sometimes it doesn’t work, but there’s value in those lessons, too.

There’s honor in being honest.

We’re in the data business, and despite the sometimes worrisome media stories, data itself is not an evil thing. For B2B marketers, it’s a godsend, because it helps drive revenue, and in business, revenue is always the number one goal. It’s why we do what we do, which is collecting data broadly and using it ethically and carefully. At True Influence, there’s honor in earning revenue through honest delivery of our unique value and quality. We built the company the old-fashioned way: make a fair profit, don’t borrow money and take care of people. It’s our duty to nurture and protect our employees, our customers and your data.

We hire positive, smart and experienced people – in that order.

If you’re positive, a quick learner, and have some experience, True Influence would be your kind of place. Some roles here require all three qualities in an employee, but some jobs can get going with just a little experience, and that’s okay. We look for a positive mental attitude first, or you won’t even get in the door. On the other hand, if positive, smart and maybe experienced describe you, come share our journey. This is our identity story, the experience of being a True Influencer. This identity is what attracts and keeps our customers and employees, and that’s how we roll.

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