True Influence unveils open API for InsightBASE
True Influence has launched a new open Application Programming Interface (API) for its data-as-a-service solution, InsightBASE™, which is aimed at providing B2B marketers with new insights on their audiences by monitoring online activity and identifying trends.
The new open API (and its accompanying toolkit) allows software developers to connect their native systems or applications to the InsightBASE Relevance Engine.
“InsightBASE is a unique combination of B2B intent signaling and contact data, and a relevance engine-powered user interface that makes all of this information directly accessible to marketers,” True Influence CEO Brian Giese said in a company statement. “We developed this API as part of our integrations of InsightBASE with Oracle Eloqua, Marketo and Salesforce, and offering it now as an open API makes InsightBASE information available to users in whatever format they find best meets their needs.”
Last month, True Influence announced a partnership with B2B intent data specialist Bombora aimed at providing marketers with improved insights on customers’ online behavior. By bringing Bombora’s huge stores of customer intent data into the fold, users of True Influence’s InsightBASE platform are now better able to monitor and curate online customer behavior, and in turn power more efficient and effective B2B marketing campaigns.
The new API provides InsightBASE users with new ways to connect to the platform.
“We committed to delivering a new capability to B2B marketers by productizing Intent Signals™,” Giese said. “This was an industry offering only raw data feeds, and our vision included creating a graphical user interface and linking people to intent signals so sales and marketing knows who to contact. This API is part of our strategy to make InsightBASE intelligence easily accessible and allows us to support any other usage of InsightBASE and Relevance Engine intent signaling data. We’re excited to see the ways in which marketers harness this new intelligence.”