create content 5 tips

Webinar: 5 Tips for Creating Content to Engage Buyers From The Start

Most companies have a wealth of content about their products and company. Unfortunately, that content won’t help B2B marketers catch and keep the attention of prospects in the early stages of their buying experience. Nor will it motivate them to decide to pursue solving the challenges they’re currently working around.

Topics covered include:

  • How to identify early-stage content themes
  • The types of content that generate initial attention
  • How to use segmentation to your benefit—as well as your prospect’s
  • Tips and tricks for creating the volume and quality of content needed
  • How to put pipeline momentum in motion
  • About the Speaker
    Ardath Albee, author of eMarketing Strategies for the Complex Sale.

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