Webinar: 6 Components for the Successful B2B Demand Generation Engine
As B2B marketers, our livelihoods depend on one thing: how big of a pipeline we create for sales. In this webinar, Craig Rosenberg, a demand generation expert and author of the widely read blog. The Funnelholic, will present his vision for the platform b2b marketing organizations must build to successfully create sales ready leads scalably and efficiently. Learn what it takes to build a successful demand generation platform driven by a comprehensive “systems approach” that includes lead generation, qualification, and nurturing.
Learn how you can have an immediate and positive impact on your pipeline. You’ll discover
- The 6 critical steps every demand generation machine must have to maximize your pipeline
- Practical “get started” tips that you can implement from day-one
- Best practices from real successfully deployed demand generation programs across the industry
About the Speaker
As the Leader of the Focus Expert Network for Focus.com, Craig Rosenberg recruits, engages and manages the world-class industry and technology experts who make up the Focus Expert Network. He speaks frequently at both live and virtual conferences and other events on a number of topics in which he is immersed, including social media, demand generation, lead management, marketing trends and marketing technologies. As a B2B pro, Craig is a respected thought leader whose candid speaking style is both magnetic and insightful. Ask him a simple question, such as “What is a lead?” and he will inform and engross you with his reply.
Craig also contributes to e-books, webinars and a range other digital content. Many in the industry also know him as The Funnelholic. On his popular blog, Craig waxes poetic on topics of interest to those who live and work at the top end of the B2B funnel: lead generation, online media, B2B sales and marketing, drip marketing and lead nurturing.
Craig’s career has given him a deep knowledge base and a level of experience upon which he draws for speaking engagements. He spent many years as a consultant for SalesRamp, where he designed, built and managed lead generation and inside sales strategies and processes for high-tech startups. During that time, Craig built lead generation machines at over 25 different companies in a variety of different high-tech verticals ranging from business applications to IT infrastructure.