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Webinar: Getting More Revenue from Marketing Automation by Developing Lead Management

More and more marketing organizations are looking to derive more value from their technology investments. While marketing automation continues to grow, companies are still looking to get the value from their investments and show their impact on revenue.

One of the key components to improving the value and contributing to revenue is the development of an end-to-end lead management process.

In this webinar, Carlos Hidalgo of The Annuitas Group will discuss the following:

  • What are the components of lead management
  • How marketing automation enables lead management
  • The revenue impact of combining process and technology
  • How to begin the development of lead management in your organization

The webinar will also include a live Q&A and provide a case study.

About the Speaker

Carlos Hidalgo is CEO of The Annuitas Group, the leading provider of sales and marketing process consulting services. In his role, Hidalgo has helped their clients identify over $600 million of potential revenue by developing and implementing lead management processes.

Prior to The Annuitas Group, Hidalgo was responsible for global SMB marketing at BMC Software. In this role, Hidalgo was responsible for all aspects of marketing and customer relations for the SMB line of products including creation of strategic messaging, go-to-market strategies, management of all customer communications and demand generation activities.

Prior to his role at BMC Software, Hidalgo held a similar role at McAfee, Inc.

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