Webinar Sales Marketing

Webinar Recap: Six C’s to Aligning Sales and Marketing to Accelerate Revenue

On January 12, 2012 Laura Patterson presented a webinar on “Six C’s to Aligning Sales and Marketing to Accelerate Revenue”. Watch this webinar recording to learn more about

  • A customer-centric alternative for creating an opportunity pipeline
  • Six key measurable stages for developing, implementing and measuring Marketing’s contribution to the opportunity pipeline
  • How to use this customer-centric approach to align marketing and sales and enable the two organization to collaboratively accelerate revenue
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