Webinar Recap: What Every Marketer Should Know About Event Marketing
On June 16, Shawn Elledge, CEO of the Integrated Marketing Summit and founding partner of DemandCon, presented an informative webinar on event marketing.
When it comes to event marketing, most marketers do little more than toss sponsorship dollars at an event organizer and pray they will get a large bucket of leads to pass over the fence to the sales team. As a result, statistically, event marketing usually yields the highest cost per lead out of all other marketing initiatives.
In this presentation, you’ll learn best practices for getting the most out of your event marketing budget. Watch it here: