Why Intent Data Matters in 2017 [Infographic]

In January, we published the Top 8 Trends in Intent Data for 2017. Intent data is hot this year, with business intelligence available in ways we never had before. Whether you are using it in a marketing automation platform for analytics, tracking social activity, monitoring online behavior, creating personalized content or identifying more interested prospects, intent data is here to stay and more useful than ever.

Brian Giese, CEO of True Influence® says,”Intent Signals® intelligence is a win/win, as it allows marketers to provide their prospects with what they want, when they want it. The goal is valet-level service and an end to interruption marketing, and Intent Signals data is the most meaningful step in this direction in more than a decade.”

We took the best bits from our earlier article and condensed it into this lovely infographic to share and enjoy.

Top 8 Trends in Intent Data Infographic

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